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UNLEASHING HUMAN POTENTIAL BY INSPIRING THE WORLD TO MOVE NATURALLY.

Altra Running was founded in 2009 with the purpose of unleashing human potential by inspiring the world to move naturally. We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education, and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail, and start running. Our mission to get everyone who is able out and running may be bold, but we won't stop trying until it's a reality.

MADE TO KEEP YOU OUT THERE

Natural Fit is the secret ingredient in all Altra shoes.

With a Footshape Toe Box and Zero to Low Drop, our shoes are built to keep you comfortable and keep you running. We're here to help you move the way you were designed to.

The Story of Altra: From Toaster Ovens to Trail Domination

Have you ever heard of a running shoe company that started with a toaster oven? Yep, that's how Altra was born.

In the early 2000s, Golden Harper, a passionate runner and biomechanics nerd, worked in his family's running store in Utah. He noticed something weird-so many runners were dealing with injuries and the common denominator? Traditional running shoes. The high-heeled designs forced people into unnatural strides, causing knee pain, shin splints, and all sorts of foot problems.

So, Harper did what any shoe-obsessed innovator would do-he grabbed a toaster oven and started melting the midsoles off existing running shoes to make them level from heel to toe. The idea? Create a more natural, foot-friendly running experience. Customers at the store started loving his DIY natural running design shoes, and Harper knew he was onto something big.

Fast-forward to 2009. Harper teamed up with Brian Beckstead and Jeremy Howlett, and together, they founded Altra (short for "Alter the Running Experience"). They launched their first official zero-drop, foot-shaped shoe in 2011, and the running world took notice.

Fast-forward to 2009. Harper teamed up with Brian Beckstead and Jeremy Howlett, and together, they founded Altra (short for "Alter the Running Experience"). They launched their first official zero-drop, foot-shaped shoe in 2011, and the running world took notice.

Today, Altra isn't just a brand-it's a movement. Whether you're crushing ultras, thru-hiking the Appalachian Trail, or just walking the dog in comfort, Altra keeps your feet happy, strong, and natural.

So yeah, a toaster oven started it all-and now Altra is changing how people run, hike, and move forever.

What is so special about Altra Shoes?

Altra shoes stand out for their FootShape Toe Box and zero to low drop design, prioritising natural movement and comfort. Unlike traditional running shoes that squeeze the toes, Altra's FootShape Toe Box provides ample room, allowing your toes to spread naturally for a more stable and confident stride. This design enhances comfort and helps prevent foot issues caused by tight-fitting footwear.

Altra's zero to low drop construction also ensures your foot remains in a natural position, promoting better alignment and reducing unnecessary strain on your body. By starting with a stable foundation, Altra shoes offer a more balanced and efficient running experience-after all, why run in heels?

Can you run a marathon in Altras?

Yes, you can absolutely run a marathon in Altras! Their design promotes a natural stride, and the FootShape toe box gives your feet room to swell over long distances. Many long-distance runners swear by them for comfort and injury prevention. Just make sure you transition gradually if you're used to traditional running shoes-your calves and Achilles might need time to adjust!

Why do podiatrists not like zero drop shoes?

Arch Support Myth - Podiatrists don't universally dislike zero-drop shoes. While they may not have built-in arch support like traditional shoes, they encourage natural foot strengthening. For some people (especially those with weak feet or certain conditions), transitioning too quickly can cause discomfort, but proper adaptation often solves this.

Shock Absorption Concern - It's not that zero-drop shoes lack cushioning (some Altra models have plenty!). The key issue is running form. A proper midfoot or forefoot strike in zero-drop shoes reduces impact forces compared to heel-striking in traditional shoes. The problem isn't the shoe-it's how you use it!

Why do Altra shoes feel weird at first?

Because they let your feet move naturally! Unlike traditional shoes with a raised heel and narrow toe box, Altra shoes feature a FootShape toe box, allowing your toes to spread freely, and a zero to low drop platform, keeping your foot in a more natural position. If you're used to standard running or hiking shoes, Altras may feel flatter, roomier, or even a bit different at first. But as your feet and muscles adjust, many people find them more comfortable and natural than anything else. Just be sure to transition gradually to avoid soreness!

Are there any special care instructions for Altra Shoes?

Yes! To keep your Altra shoes in top shape, follow these care tips:

Hand Wash Only - Avoid machine washing. Use mild soap, warm water, and a soft brush.

Air Dry - Never put them in the dryer! Stuff them with paper towels or newspaper to absorb moisture and maintain shape.

Remove Insoles - Take out the insoles after each run to let them breathe and dry faster. Avoid Extreme Heat - Keep them away from direct sunlight, radiators, or hot car interiors, as heat can warp the foam.

Rotate Your Pairs - If you run often, alternating between two pairs can extend their lifespan.