We come from Sweden, a country of extreme
weather and extensive landscape
Where rolling lowlands and running rivers give
way to thick forests and snow-capped mountains. A place
where the outdoors isn't just a far-off place, it's in the
fabric of our culture and community. We explore with
curiosity and a commitment to creating gear that will
support anyone, anywhere in their own outdoor adventure -
from walking through the forest to reaching the peak of a
mountain.
An attitude of innovation is at the core of our history. We
were founded in 1914 by Wiktor Haglöf, a visionary with
a dream and a toolbox. A carpenter by trade, Wiktor was
determined to create a backpack that would withstand the
necessary journeys through the country, no matter the
conditions. From humble beginnings, our story evolved, and
so did our offering. Seeking constant progress, we've
ventured into new territory, creating technical designs that
set a new standard in craftsmanship and committing to do all
we can to ensure that the outdoors will still be there for
future generations to explore. We've pioneered a new
standard for perfection, but, like Wiktor, we never stop
innovating.