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Fjallraven

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Fjallraven

Since the birth of Fjällräven just over 50 years ago, they have had one strong driving force - to develop products that make it easier for people to enjoy the countryside.

As far back as 1950, Åke Nordin developed a backpack frame that sewed the seed which would go on to become the Fjällräven company. Since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world; many of which have also received a number of distinguished awards over the years. They work continuously on developing materials, solutions and designs for clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn over many years of adventures out in the fresh air.

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"I first noticed Trekitt by their fantastic YouTube videos, which were very informative and honest. So I headed on over to the website and looked at various coats to try and determine which to go for. Being a bit of a muppet I didn't really have a clue what was best so contacted customer services who directed me to a few coats but said he would go away (over the weekend!) and think some more and get back to me Monday. I thought it was just a fob off as the conversation had been going a while but low and behold on Monday morning an email appears with suggestions! I was so pleasantly surprised that if I hadn't already been convinced to buy with them, it was concreted then. I bought 2 coats from them the same day and very shortly after they appeared. The fit was exactly as they had suggested it would be, the quality of the items was as described and I am very happy with them. In this day and age of large companies taking a backward step from customer service, it is such a breath of fresh air to be treated with such a personal touch. If I ever need anything outdoorsy, I know exactly where I'm going."

Piers  •  Oct 2019.

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