Frilufts

Rooted in the Nordic idea of friluftsliv—that deep love for open-air living—Frilufts is all about helping people reconnect with nature. Whether you're walking the dog, camping in the woods, or heading off on a proper trek, their kit is designed to make time outdoors more comfortable, more enjoyable, and more accessible. Frilufts operates under the umbrella of Fenix Outdoor, the same group that owns well-known brands like Fjällräven and Hanwag. They run several popular outdoor retail chains in Europe, such as Globetrotter (Germany), Naturkompaniet (Sweden), and Partioaitta (Finland).

Their range is practical, well-made, and refreshingly down to earth. Frilufts clothing covers all the bases, from breathable layers to weatherproof outerwear, while their Frilufts jackets and fleeces strike that ideal balance between warmth, weight, and function.

As a proud Frilufts stockist, we've handpicked a range that reflects the best of what this brand offers: a solid, affordable outdoor kit with a proper focus on comfort, sustainability, and getting more people outside—where they belong.

Frilufts Clothing

Frilufts Jackets

Frilufts Fleeces

Frilufts Trousers

Frilufts Sale