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Frilufts

Frilufts is a company that’s all about embracing the great outdoors. The name itself comes from the Scandinavian concept of “friluftsliv”, which roughly translates to “open-air living” — the idea that spending time in nature is essential for well-being. Frilufts operates under the umbrella of Fenix Outdoor, the same group that owns well-known brands like Fjällräven and Hanwag. They run several popular outdoor retail chains in Europe, such as Globetrotter (Germany), Naturkompaniet (Sweden), and Partioaitta (Finland). Their focus is on providing gear, clothing, and advice for people who love hiking, camping, and just being outside.

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