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Haglofs

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Haglofs

A century ago, 1914, in Torsang, Sweden, a forester’s son named Wiktor Haglöf designed and assembled a backpack for local workers. From that humble start in a farmhand’s cabin, the company he founded has become one of the largest suppliers of outdoor clothing, hardware and footwear in the Nordic region, Europe and Asia.

Haglofs believe in their products. At the very heart of Haglöfs are the designers, outdoor enthusiasts and former professionals themselves, who develop concepts based not on the latest fashion trends, but on the needs of real users today and tomorrow. Each one represents the culmination of research and testing that can last for years. Every seam and zipper, every strap and material receives careful consideration. They give their friends, outdoor professionals and adventurers, versions for real-world testing and feedback. The result is a strong product, built on technology and experience, ready to face a host of challenges. 

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"I first noticed Trekitt by their fantastic YouTube videos, which were very informative and honest. So I headed on over to the website and looked at various coats to try and determine which to go for. Being a bit of a muppet I didn't really have a clue what was best so contacted customer services who directed me to a few coats but said he would go away (over the weekend!) and think some more and get back to me Monday. I thought it was just a fob off as the conversation had been going a while but low and behold on Monday morning an email appears with suggestions! I was so pleasantly surprised that if I hadn't already been convinced to buy with them, it was concreted then. I bought 2 coats from them the same day and very shortly after they appeared. The fit was exactly as they had suggested it would be, the quality of the items was as described and I am very happy with them. In this day and age of large companies taking a backward step from customer service, it is such a breath of fresh air to be treated with such a personal touch. If I ever need anything outdoorsy, I know exactly where I'm going."

Piers  •  Oct 2019.

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