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CAMP is a 125 year-old, family-owned Italian brand that has maintained its heritage with the global headquarters still nestled in the tiny mountain village of Premana situated in the Pre-Alps of Northern Italy. To give you an idea of this remote location, there is a road into the front of the village, but no road out the back. Here you find only mountains. CAMP, is an acronym that stands for Concezione Articoli Montagna Premana or Conception of Articles for Mountaineering Made in Premana.