Why Just Friday?
We believe that as outdoor lovers, we have a deep responsibility to look after the environment in which we live, work and play. This is why we’re frequently banging the drum about care and repair and the importance of looking after your gear so it will last as long as possible, reducing avoidable replacement and disposal. This year however, we’re taking it one step further. Many of our products have been designed to last a lifetime, some have guarantees backing that up, and others have been specifically designed to make repairs easy and affordable. This Friday, we’re offering discounts on products that age with grace, will carry your stories wherever you go, and will probably only need to be bought once. Products that one day, can carry on their adventures with the next generation. It’s just Friday, but it's also the start of a lifelong partnership with your new favourite gear.